Through the combination of our Feeds Component + Zapier we are able to take an RSS feed of our Twitter scheduling pattern and extend our publishing capabilities to our LinkedIn property.
Zapier is a 3rd party data routing service that allows users to port data from one service to another. They provide limited free usage and premium usage accounts.
TweetBoostPRO is a powerful social media marketing automation plugin that assists WordPress users with crafting and scheduling microblogging campaigns across multiple platforms.
Step 1: Secure your publishing feed
TweetBoostPRO, through our Feeds Component, automatically creates an RSS Feed of our status updates.
We also provide feed formats in XML and JSON, but in this method we’ll only require the RSS Feed.
Head into WordPress Administration->TweetBoostPRO->My Feeds and find the RSS feed URL for the Twitter account we’ll use as a scheduling pattern.
Our feed looks something like this:
Find your link that’s similar to the above and copy it to your clipboard.
Step 2: Create a Zap
Zapier calls their automation rules “Zaps“. We’ll want to log into our Zapier account and create a new Zap.
When inside the Zap creation screen you will be asked to define a trigger. Search for the phrase ‘RSS‘ and then select the trigger app ‘RSS by Zapier‘
Next you’ll be asked to choose a trigger action. We don’t have many options here so let’s select ‘New Item in Feed‘. Press ‘Save+Continue‘.
Next we will setup our RSS feed. Paste the RSS feed URL you copied earlier from the TweetBoostPRO Feeds Component into the input area labeled Feed URL.
Besides the URL of the RSS feed, all your other setup options will already have the correct inputs. In the section What Triggers a New Feed Item, you will want to make sure Different Guid/URL is selected.
In the next step you will be asked to select a RSS sample item for testing the connection. If you have content in your feeds you will see 3 available items. Choose any one and continue.
After clicking continue, Zapier prompts us that we now need to add an action:
After adding a new action step, search for the LinkedIn action app and go ahead and select it:
Next it will ask us if we want to make a Company Update or a Share Update. For this document we’re going to assume you are publishing to your Company page. Choose Company Update and press Save+Continue.
In the next step you will be asked to connect a LinkedIn account.
A popup screen will launch asking you to log into LinkedIn. Go ahead and enter your credentials and sign in. In the next screen it will prompt you to select your connected account. Go ahead and do this and then press Save+Continue.
Finally we arrive at the status update setup screen. Here you will be prompted to select your company page and craft your status template using dynamic placeholder tokens discovered in your RSS Feed.
Because LinkedIn accepts hashtags we’ll use a token that includes our entire unedited status update that we sent to Twitter.
After the LinkedIn Company Page and the Update Content inputs are populated, go ahead and press Continue. All the other fields are optional.
We’re getting very close to being completely connected. In this next step Zapier will ask us to test our connection. Go ahead and review the data depicted and press Send Test to LinkedIn.
If all as gone correctly then your post was sent to LinkedIn.
The final next step is to press finish, give your Zap a name, and turn it on.
And you are all set up!
Now consider adding another action to your Zap that also sends content to your personal LinkedIn account for extra exposure.